The eighth edition of the Italian Design Days, dedicated this year to the theme “Manufacturing value: inclusiveness, innovation and sustainability” and organized by the Italian Embassy in Seoul and the Italian Trade Agency in collaboration with the Italian Institute of Culture and Hyundai Card. The program of this The year will develop over two days, which will focus on the Italian production process and its ability to combine tradition and innovation to respond to current issues, such as inclusiveness and environmental protection. Representing Italian design in Korea is Maria Porro, president of the Salone del Mobile.Milano and marketing and communication manager of the Italian furniture brand Porro Spa, former production director for the opening ceremony of the 2012 Olympic Games in London and 2014 in Sochi . Over the course of the two days, numerous Italian and Korean design experts will have the opportunity to expand their mutual knowledge and intensify cooperation.
On March 20 at the Hyundai Card Design Library with the seminar entitled “Korea and Italy as Partners on Design Innovation and Sustainability”, Maria Porro will talk about the value of “good design” and the direction of the 62nd edition of the Salone del Mobile.Milano, the main European and global furniture fair which will be held in Milan from 16 to 21 April in the Fiera Milano exhibition centre, Rho. The president of DesignHouse, Lee Young-hye, will also be present as a speaker, with a speech on the challenges of our times in the design industry. On March 21st a seminar dedicated to young talents will be held at High Street Italia, the permanent Made in Italy showroom in Seoul. In discussing the next edition of the Salone del Mobile.Milano, the event will focus on topics such as artificial intelligence, Big Data and the importance of training young people, describing the “SaloneSatellite” initiative, a Milanese hub dedicated to designers under 35, founded and edited by Marva Griffin Wilshire.
In addition to Maria Porro, Jaehyuk Yang from Studio Umzikim, a former prominent participant of “SaloneSatellite”, was also present. During the course of the day, the “100 Italian vases” exhibition will also be inaugurated, which will allow you to discover the peculiarities of Italian interior design. “The Italian Design Day confirms itself as a fundamental event for the promotion of design in Korea, a country that is increasingly interested in the sector, especially in the high-end sector. In addition to the values, such as the beauty and quality of Italian design, this year we wanted to convey the concept that our design does not stop at aesthetics but creates innovations capable of contributing to the challenges of our times, first of all that of production sustainable”, commented the Italian ambassador to the Republic of Korea, Emilia Gatto, regarding the event.
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