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Budget Airlines Want to Go Premium. That’s Easier Said Than Done.

Monday, December 15th, 2025

 Floundering low-cost carriers are trying to appeal to higher spenders—but pivoting away from a no-frills brand comes with perils. Floundering low-cost carriers are trying to appeal to higher spenders—but pivoting away from a no-frills brand comes with perils.

​WSJ.com: Markets

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